Returning the most relevant product search results is critical to delivering a remarkable customer experience.Larger average order sizes, increased conversions and customer loyalty all hinge on your ability to connect shoppers to the right products seamlessly, and nothing does that better than Endeca. But frequent updates to complex product catalogs make it challenging to maintain optimal search functionality with Endeca. Over-burdened IT teams just don’t have the time and expertise to perform the regular search maintenance that is required to ensure that search algorithms return the most relevant results. And those leading ecommerce initiatives have few, if any, options to fix this problem. Until now.
Endeca Search Optimizer is a turnkey search optimization service designed to deliver optimal search relevancy no matter how often your product catalog gets updated. Scela team of Endeca search experts works closely with your team to establish and track search KPIs, evaluate search term relevancy, and continually optimize Endeca to deliver relevant search results that drive conversions, increased average order size and customer loyalty. All without impacting your internal development and IT teams.
ORACLE ENDECA SERVICES
Endeca has provided Presentation API for Java to query its MDEX Engine. Presentation API is available only for Java and other technologies are unable to contact Endeca directly.
To overcome this gap, Scela has developed its own bridge using Presentation API.
Search & Navigation
The powerful commerce search tool from Oracle Endeca will provide you advance functionalities such as Relevance Ranking, Spelling Corrections, Auto Suggestion, Keyword Re-direct, Multi-Search Interface, Support Multiple Sites Type-ahead and more. Guided navigation capabilities dynamically summarize results, based on available metadata, so your visitors can more effectively refine and explore information. This capability reveals concepts within data and content to guide visitors to the best information in terms of their unique interests. Guided navigation enables you to influence next steps with tools such as dimension reordering and visual refinements.
With Scela in depth understanding of what is expected from search and navigation, we can build robust search and navigation mechanism for your webstore.
With Oracle Endeca’s SEO Module, Scela will enable you to optimize your Search Engine Marketing strategy and experience increased traffic and higher conversion rates. With properly set technology that automates the process of exposing your content to web search engines in a highly consumable and search engine friendly format and features (like Sitemap Generator, URL Optimization and URL redirection) we assure you improvement in natural search sales by as much as 50%. Destination: Better
A platform choice is neither the beginning nor the end. Your online journey is unique and the considerations are many. We can help you traverse these decisions by coupling expert strategy with technology best practices to enhance customer experiences that maximize performance and profitability. Learn more about our eBusiness Consulting Services.
Oracle keeps on introducing upgrades to the Endeca platform. Staying up-to-date with the latest version of Oracle Endeca is essential to keeping your customers happy and ensuring they find what they’re searching for on your site. The latest offering is Oracle Endeca 3.1 with enhanced Experience Manager.
As an Oracle Endeca partner with many years of Endeca development experience, Scela understands intricacies of upgrade process very well. We’ll not only upgrade your Oracle Endeca platform, but we’ll also make process improvements and make your system more efficient.
As an Oracle partner, Scela can host your Oracle Endeca on our SaaS based expert managed hosted environment. In combination with our hosting partner Rackspace, Scela will ensure that your site will be running at its peak. Our experts will help you leverage the latest Oracle Endeca features as well as ensure that you are receiving the most out the Oracle Endeca search website.
Endeca for Mobile
As an Oracle Endeca partner with many years of Endeca development experience, Scela can work with you to deliver an optimized and consistent experience for each mobile platform for your customers, accelerating cross-channel sales. We will empower you by giving control of updates and changes to your business users and employ prebuilt components of Oracle Endeca for you so that you can concentrate on innovating rather than building a mobile site or app from scratch.
Improve Conversion Rates
Endeca Search Optimizer improves conversion rates by delivering highly relevant search results, even as your product catalog grows and changes. Shoppers find what they are looking for faster, increasing the likelihood that they will convert during checkout.
Increase Average Order Value
Endeca Search Optimizer not only help shoppers find the products they want, it delivers relevant search results and messaging for associated products. This enables you to cross-sell and upsell when it matters most, as customers are searching and selecting products.
Focus on What Matters Most
Endeca Search Optimizer is a turn-key solution for improving the performance of product search. Scela team of Endeca search experts manages every aspect of improving the performance of search on your store. This includes everything from identifying key performance indicators to identifying keywords with the highest ROI to continually optimizing Endeca to deliver the best results. That means your team can focus on what matters most, delivering the right products and the right message.
Search Algorithm Optimization
Scela optimizes the Endeca search algorithm to ensure it returns the most relevant results in response to any given query. And we continue to optimize Endeca as your product catalog changes and grows to ensure the best ROI for search
Scela also optimizes toolsets like thesaurus entries, spelling correction, stemming, auto phrasing and stop words to capture and return the most relevant search results for improved customer experience. Product Catalog Search Optimization
Scela team of Endeca experts also works with your business users to establish search optimization best practices for your product catalog. Following these best practices ensures that as new products are added or existing product modified your product catalog is designed to deliver a remarkable search experience.
Superior search ensures that visitors receive the most relevant results through transparent relevance rank controls, thesaurus, and keyword redirection capabilities.
Searchandising & Merchandising
Endeca Merchandising functionality allows you to define the presentation or layout of the product or content displayed (using page builder, experience manager or tools & framework). This function only works in tandem with Search and/or Guided Navigation results. Create and manage page templates, automatically promote contextually relevant information with content spotlighting, send a particular item to the top or bottom of the search results with boost and bury.
Experience Manager (previously Page Builder) is a centralized web-based tool for configuring a front-end experience for the Endeca search software. It allows you to manage dynamic online experiences across all channels and control more granular sections of the experience independently from the entire page.
Guided navigation capabilities dynamically summarize results, based on available metadata, so visitors can more effectively refine and explore information. Endeca presents a subset of data (product or content) based upon the search made or the navigation chosen. This capability reveals concepts within data and content to guide visitors to the best information in terms of their unique interests.
Search Engine Optimization
Built in Search Engine Optimization (SEO) capabilities help manageably surface all dynamic Endeca-created pages to web search engines like Google, Yahoo!, and Bing. SEO capabilities also automatically generate sitemaps, “beautify” URLs, and remove duplicate links to generate more-targeted clicks from natural search.