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Technology Solutions

  • Hybris

    Whether your business is B2B, B2C or both Scela can help you deliver a better eCommerce experience to your customers across every channel

    By partnering with hybris, the leading provider of e-Commerce software,Scela is able to offer best of breed onpremise or hosted solutions thatcan give you a competitive edge.Whether your business model is B2C, B2B or both our solutions allow your customers to experience an enriched buying experience whilst providing your support staff with the tools and information they need to deliver exceptional customer service and identify potential up sell opportunities.


    Scela employ developers who have been certified by hybris to be capable of delivering projects based on the hybris core platform.

    Developers can become certified only after gaining experience through working on varied hybris projects to a point whereby they can take an exam designed to test a software developer’s ability of working with and extending the hybris core platform.

    By selecting a partner that has hybris certified developers you can ensure that your project will be of the highest quality.

    Scela have also worked closely with hybris to create hybris agile development bootcamps that provide the necessary training and guidance that agile development teams need in order to successfully deliver hybris based solutions.

    By working with Scela you can be sure that your hybris project will get off to the best start.


    The hybris platform is a single integrated eCommerce solution that can be deployed in a B2B or B2C environment and delivers all the functionality you would expect from a leading eCommerce solution including Multichannel Commerce, Mobile Commerce, Content Management (online and off line) and PCM.

    The hybris multi-channel interfaces allows you to deliver a customer centric experience regardless of how your customers choose to buy. If a customer starts a transaction on line and then picks up the phone, will your customer service representative have that online information and be able to assist with the order process? If not you could be losing valuable sales to your competitors. Being a single solution, hybris provides everything you need to boost sales, improve customer service and increase loyalty. Deploy Faster with the hybris Accelerator

    In today’s competitive climate, you need to get to market fast. Because every day you spend developing your site is an extra day your competitors have to steal market share – and real sales and customers – away from you. But, building a high-quality commerce site with all the right functionality takes time. Unless, of course, you use the hybris Multichannel Accelerator.

    This ready-to-use commerce solution enables you to jump-start your efforts and easily build and maintain feature-rich multichannel commerce sites so fast, the competition won’t see you coming.


    • Lower costs and increase productivity
    • Retain existing customers
    • Manage product complexity
    • Innovate through services
    • Exploit new markets
    • Achieve faster time-to-market for new product introductions

    We are a leading ecommerce systems integrator with over 10 years experience and a proven track record in technical excellence and project delivery.

    We engage with customers to help define their product roadmap, design and build their omni channel solution and provide a world class 24×7 managed service. Our customers value our honesty, commitment, agility, ecommerce expertise and delivery approach that ensures their solutions are successful. Our goal is to become your trusted advisor and long-term partner to help you achieve your long term business objectives.

    We have delivered omni channel retail B2C solutions for cutomers who include Republic, Molton Brown, Goldsmiths, The Entertainer and Mappin and Web. Through our extensive B2B experience, we have engaged with clients including Premier Farnell, Leaseplan, Philips and Jewson. We have also worked with leading telecommunications companies including Orange, Vodafone and BT.

    Scela have the expertise, proven track record and unique managed service offering, that makes

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    Delivering E-Commerce solutions within 20 weeks

    Scela has a proven pedigree and track record in ecommerce, working with some of the worlds leading brand names to deliver both B2C and B2B solutions.

    The Scela team understand ecommerce – we have delivered end to end a number of high profile ecommerce solutions – we know how to run and support our customers solutions in life, especially through peak trading periods.

    Scela brings valuable experience, knowledge and best practice to hybris that will support their growth and success as an ecommerce vendor. As a partner, both hybris and their customers can rely on us to deliver and continue to maximize their investment into the hybris commerce suite.

    Our investment into expanding the hybris accelerator, building strategic plugins and our proven methodology, ensures we can deliver hybris projects within tight timescales and to budget.


    Customers today interact with organizations across multiple channels and expect to have a relevant interaction at every touch-point. However, most organizations are incapable of meeting that expectation because they have only loosely integrated commerce channels. Nor can they support today’s Content many business models, brands, geographies and business processes.

    The hybris Commerce Suite enables organisations to seize the initiative in this new “multi-everything” world by consolidating content, commerce and channels on a single highly flexible platform.


    Hybris B2B eCommerce. B2B eCommerce with a B2C-class user experience

    Hybris B2B eCommerce tames complexity by consolidating management of multiple business models, channels and markets.It enables B2B organisations to accomodate a wide variety of suppliers, distributors and stores on a single platform, while automating sales administration and maintaining the operational efficiency required to drive customer satisfaction and, ultimately, profits.

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    Managing complexity of B2B processes and transactions

    Give account managers intuitive, rights-based tools to manage accounts and related cost centers and budgets. Provide customers with self-service capabilities to decrease administrative overhead and enhance customer service.

    Integrating multiple channels, business models and markets

    Reduce the complexity of supporting multiple business models (including B2B2C), channels and markets. Manage the extended ecosystem of suppliers, distributors, and partners on a single platform.

    Unifying multiple data domains.

    Integrate products, multiple supplier catalogs, inventory, contracts, customer information, content and orders onto a single solution.
    Managing and using complete, fine-grained product content
    Consolidate product content on a single platform to ensure uniform messaging across all channels, and to proactively address individual customer product requests.

    Delivering a retail-like shopping experience

    Exceed customer expectations with B2C-caliber usability, personalisation and functionality.

    Applying buyer-centric B2B merchandising

    Understand B2B purchasers’ “triggers” (page views, abandoned shopping cart, etc.) so you can help them find and purchase the exact products they need with promotional offers, customised landing pages, SMS messages, etc.

    Streamlining order processing and fulfillment

    Control operations costs and ensure customer satisfaction by consolidating and automating order processing.


    Consumers interact with retailers in many ways: online, phone, mobile device and in the store. And, they expect to have a highly relevant and productive interaction at every touch-point: from shopping, to orders, to returns. hybris helps B2C organizations to succeed in this challenging world by adopting additional channels and delivering a consistent experience across all channels, while having the tools required to drive revenue and efficiency.


    Understanding preferences at every contact point is critical to maximizing customer lifetime value. hybris B2C Commerce enables creation of targeted “boutique” eCommerce site.


    Improving response to changing commerce environments and gaining a competitive edge over single-channel retailers requires the ability to adopt new channels to give offer more choice and convenience. hybris enables retailers to easily integrate additional channels such as mobile, print and call center.


    Entering new markets and opening new stores implies high costs and investment risks. New channels provide a lower-cost way for retailers to penetrate international markets. hybris allows retailers to run multiple online stores, mobile sites or customer service for different countries, segments and brands on a single platform.

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    Improving user experience is the key to driving conversion rates. hybris consolidates and centralizes the management of catalog data and unstructured content such as user-generated content, images, digital assets, etc. on a single platform. Using consistent content across channels optimizes every element of the customer experience.


    Generating website traffic is an ongoing challenge. hybris B2C Commerce provides a broad range of content and merchandising capabilities to attract customers and keep them coming back.


    Processing orders placed across multiple channels can be labor intensive and create expensive service issues. hybris B2C Commerce consolidates and automates processing to streamline fulfillment and enable guaranteed on-time global delivery.

    Key Benefits:

    • Enables adoption of additional channels – such as mobile, print, call center, etc. – on a single platform.
    • Centralized product content management ensures content consistency across channels.
    • Supports operation of multiple shops on a single platform for multitenant or multibrand strategies.
    • Real-time personalization, merchandising, and search and navigation drive conversion rates.
    • Integrated customer service improves customer satisfaction and increases sales.
    • Centralized order management enables multi- channel fulfillment efficiency.
    • Best-in-class scalability, flexibility and performance for high-volume, high-transaction environments.

    Scela Implementation methodology is a proven system for the implementation of omnichannel B2B & B2C solutions. Aligned with a complementary business change management plan, it allows the implementation team and the client to share a development system that:

    Minimises risk by leveraging the 80/20 rule and avoids too many ‘bells and whistles’ that can risk budgets and timeframes

    Builds upon hybris Accelerator frameworks where appropriate

    Incorporates comprehensive governance processes to ensure a quality outcome

    Establishes appropriate customer and partner expectations upfront

    Provides focused and clear roles for the customer, contiigo and 3rd parties

    Leverages best practices of proven methodologies (e.g. Agile); hybris professional services recommendations; and contiigo’s own intellectual property

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    Scela is committed to continuous improvement in our methodology, learning from our experiences, rather than stringently following a challenged process. Our methodology is therefore an evolution of our experience, with a strong background in industry best practices. We believe the delivery of software projects is a team collaboration, requiring transparency and communication, and most of all nurturing an environment of trust amongst all members of the team and the relationship with our stakeholders.

    Specific to our development methodology, we believe in delivering highest business value items in small iterative steps. Solution design is part of the process, continually and iteratively occurring throughout the engineering phase, and working with the development team.

    We also believe that delivery of our client’s requirements should be of the highest quality. To do this, we believe the development team should understand the development stories before starting development of the story, and clearly understand it’s acceptance criteria. It is crucial that the nominated Product Owner from the client be a part of this process and agree to the story descriptions. Our developers are then able to make use of a test driven approach (TDD) to verify that the code they write meets the requirements of the user story.

    Our technical leads perform code reviews to ensure that developers are delivering code according to the standards and best practices. In addition to the code level unit testing and code reviews, we believe a QA engineer should be part of the multi-skilled development team, and functionally test all stories that have been implemented before closing them. Upon completion of a sprint, only stories that have met the acceptance criteria, and pass the QA processes can be considered “done”. These stories are then demonstrated to our client to allow them the opportunity to ask questions, and see the working solution.


    Our project method is underpinned by strong governance to ensure risk is reduced:

    Scela will setup and maintain a project Risk, Issues and Dependencies log to track each of these items throughout the life of the project. The log will contain information about each such as description, mitigation plan, impact/likelihood, risk rating, owner, and due date.

    The Project Manager regularly reviews the risk log and development leads to ensure mitigation plans are in place and tracking to plan.

    Scela also conduct regular risk & issue workshops with the project team to identify, review and plan our risk mitigation strategy. These workshops are usually held once per sprint and the risk, issues and dependencies log is reviewed at least weekly as part of our preparation for the weekly project status report.

    The Scela weekly status report will include the top 2-3 risks, issues and dependencies from the log. This provides the wider project team with visibility into the current key risks and issues for the project along with the mitigation plan for these.


    Requirements are documented as User Stories and a project “Backlog” is developed in JIRA Suite. User Stories are prioritised according to business goals within the Backlog.

    Development is iterative and organised into sprints. Continuous “Grooming” of the Backlog allows identification of priority stories, blockers and new requirements


    Scela actively involves hybris professional services team for Design Review, Code review and Readiness approval to assure transparency and confidence in the solution being implemented