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Technology Solutions


    Scela WebSphere Portal with combination of other suite of IBM WebSphere products are providing businesses across the globe unified and personalized information and application to their customers, partners and globally dispersed employees thereby reducing the overall cost of delivering value-added services. Personalized content, views and dashboards, workflow and processes would substantially improve collaboration within the resources. We deliver a methodology driven approach to assist you in architecting, installing, configuring, and customizing WebSphere Portal based solutions.

    Our well defined service packages are designed to give your business a WebSphere Portal foothold from which you can grow your WebSphere Portal environment. In addition, they are delivered by our Certified WebSphere professionals with real time & practical experience. Our service packages provide an ideal setting for developing real time “Proof-of-Concept” WebSphere enabled applications and the environment for quick technology transfer. The end output would be a functional WebSphere environment that can be used as the foundation for developing WebSphere throughout your enterprise business processes.

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    Scela WebSphere Portal program offering provides a packaged set of consulting services to implement any kind of WebSphere Portal environment. It is delivered by our Certified WebSphere consultants – all of whom have an extensively rich background in IBM WebSphere – to solve your unique problems. Combining with in-depth industry expertise with state of the art facilities, we are uniquely qualified to help you and your business easily and effectively implement your WebSphere Portal infrastructure. Our consultants are knowledgeable in all aspects of complex enterprise architectures, planning, installation, configuration, administration, tuning and performance, programming, integration and more.

    • Our quality expertise provides separate customized portal solutions for B2B, B2C and B2B2C needs of small, mid and large size companies
    • We go an extra mile to reduce coupling, flexible and powerful integration with enterprise applications.
    • Delivering a well defined set of operational services to provide your business with an operational WebSphere Portal footprint.
    • We focus majorly on knowledge transfer and mentoring to ensure your IT professionals have a fundamental understanding of WebSphere Portal.
    • Our Portal innovation group which keeps tab on the latest developments in market and technology which enable value to our esteemed customer.
    • Assess the overall impact of deploying a WebSphere Portal solution and leveraging existing environment to gain the maximum out of it.
    • Portal Execution model spawning geographies worldwide – US, Australia, UK, Netherlands, name a few.

    CEO’s/Corporate Executives
    • Support company Strategies and Initiatives
    • Cost Avoidance/Reduction
    • Transaction costs
    • Generate Revenue
    • Soft and Hard ROI
    • Increase Customer loyalty and build relationship
    • Single Communication Vehicle (Across all levels)
    • Beat competition by gaining business advantages
    • Alignment of all IT investments
    • Internationalization
    • Accessible via Internet/Extranet/Intranet
    • Leverage Reuse and Investments
    • Single Sign On option
    • Faster development of IT solutions
    • Single Communication Vehicle (Across all levels)
    • Beat competition by gaining business advantages
    End User/Customer
    • Single User Experience
    • Hides complexity of environment and makes it user friendly
    • Look outside “SILO” department
    • Collaboration in context
    • Self Service
    Line of Business/Chain of products
    • A common delivery platform for the businesses application, content and process
    • Marketing and Branding tool
    • Role Based hierarchy
    • Connect geographically dispersed teams
    • Power to assemble new processes
    • Improving Business Productivity
    • Improving Customer Responsiveness
    • Additional value through single portal price

    Effective planning:

    Team Scela did extensive careful planning and preparation to ensure minimal impact on VSEA production website or business, since the process involves number of interdependent software products it can take considerable amount of time and requires specialized skills.

    Effort: Scela determined the migration effort keeping following key points focused.
    • Older the version greater the effort to migrate, and VSEA wanted migration from WebSphere Commerce 5.6 directly to the latest version 7.0
    • Identified changes in site architecture and configuration before and after migration.
    • Site customization level before and after migration.
    • Integration of additional software products..
    • Database size
    Time: There are 3 major phases in a migration project.
    • Planning Phase
    • Test Migration Phase
    • Production Migration Phase

    Careful planning and thorough testing were key factors ensuring successful and fast production migration.

    Skills: Skilled and experience experts at Scela worked together in closed collaboration to achieve goal.
    • Database administration skills: Helped migrating custom database extensions such as new tables and views.
    • WebSphere Commerce development skills: Migrated custom java code.
    • WebSphere Commerce administration skills: Helped to minimize impact to the production site.
    • OS installation, configuration and maintenance skills: Helped to install and configure WCS and other additional software products.
    Migration Flow

    Team Scela followed 3 major phases in migration project.
    • Inventory the WCS Site assets which included: Enterprise application archives, databases, custom code, database customization, WebSphere Commerce software, third party software and machines.
    • Itemized the requirements for the post migrated site: New requirements included, upgrading or adding hardware, using new functionality or replacing custom code with out-of-the-box functionality Site customization level before and after migration.
    Plan the migration activities:
    • Installed all required software products.
    • Migrated and tested custom code in the migrated development environment.
    • Migrated database, application and web server.
    • Installed all required software products.

    IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state of the art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

    IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state of the art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

    • Gain insight with intuitive reporting- Optimize all your web presences and digital marketing channels with intuitive, flexible web analytics dashboards and reporting.
    • Harness powerful analytics- Equip your most advanced IT staff with superior analytical power at no extra cost.
    • Turn behavioral insight into automated marketing action- Remove barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels
    • Embed analytics into your enterprise- Unleash the power of digital analytics through an open and flexible architecture and powerful integrations.
    • Embed analytics into your enterprise- Unleash the power of digital analytics through an open and flexible architecture and powerful integrations.

    The Coremetrics enhanced Web analytics for WebSphere Commerce provides tools which simplify the process of setting up your site to take advantage of the industry leading hosted Web analytics solution. This includes a framework that simplifies site configuration, including tagging your JSP files so that they provide appropriate analytics information to Coremetrics. The framework is implemented as a tag library, specifically designed to act as an intermediary layer between WebSphere Commerce and Coremetrics.

    These are the default reports available in Coremetrics:
    • WebSphere Commerce Campaigns Report
    • E-Marketing Spot Report
    • Marketing Experimentation Summary
    • Promotions Summary
    • B2B Contracts

    WebSphere Commerce Sales Center Reports in Coremetrics enhances the existing Coremetrics analytics solution to include information collected about your IBM Sales Center users. The reports featured by default are concerned with Customer Service Representative (CSR) performance and Sales Center channel analysis.

    When Customer Service Representatives (CSRs) perform actions in the Sales Center, they trigger events, which are collected by the WebSphere Commerce event infrastructure, and then sent to Coremetrics at a scheduled time using a Web service. The EventProcessor is a scheduled job that, by default, runs every hour to collect the data generated by Sales Center usage. The reports also include some data when the order management actions are performed in the WebSphere Commerce Accelerator as well.

    To generate these reports, WebSphere Commerce tracks the following events, which can be configured independently:
    • User modified (that is, created or updated)
    • Order created
    • Order item created
    • Order item updated
    • Order submitted
    • Order cancelled
    • Order item shipped

    The Coremetrics for WebSphere Commerce solution provides businesses with essential information to track and improve shopper conversion rates, return on investment, and customer behavior. The enhanced Web analytics feature provides all necessary data required to answer many of these vital business questions. However, there is a need to tailor these data points to individual business. Experienced business analysts of Scela understand business requirements and tailor these reports.


    Social Commerce is very instrumental and real implementation of multichannel marking strategies. Initially brands and products use to be advertised by creating an organization profile on these networking websites; however now these networking tools can be hooked up to web stores to attract the real traffic.

    What is Social Commerce
    • Strategy for Product Marketing
    • Tool for ongoing marketing being done by customers, without efforts!
    WebSphere Commerce and Social Commerce

    IBM WebSphere Commerce offers an integrated, customer-centric platform to help you connect and foster active participation with customers to help improve the customer experience. Social Commerce helps companies make their brand an experience by:

    • Engaging customers based on their social behavior with your brand
    • Providing your customers with a reason to your return to your website
    • Giving clients a reason to talk about your brand on your website
    • Providing all the necessary information on your website for your clients to research, compare, make a decision and purchase from you and not your competitor
    Benefits of Social Commerce
    • Creates customer loyalty
    • Drives traffic through sites
    • Expands Search Engine Presence
    • Increased ROI
    Social Commerce Features in WebSphere Commerce V7
    • Category Blogs
    • Photo Gallery
    • Social Profiles
    • Product Reviews and Ratings
    Feature Provider in V7
    • Integration implemented using WebSphere sMash technology
    • BazaarVoice provides ratings and reviews
    • IBM Lotus Connections and Pluck provide blogs, user profile and photo galleries

    Scela with blend of their experience and expertise have integrated Social commerce to WebSphere commerce many times and have even done heavy customizations on top of out of box offering from IBM depending on user requirement.


    Omniture is enterprise software which supports complex hierarchical architecture for content tracking. Features offered by Omniture are mind boggling – widgets, long list of functionality with comparison reports. From a developer’s perspective, one needs to first decide the hierarchy of content tracking and reports expected out of them. Sometimes it becomes tricky to populate Omniture tags for complex reporting. Omniture provides SiteCatalyst tool to track the omniture reports.


    Omniture Site Catalyst can now be fully integrated with IBM WebSphere. In cooperation with Omniture, Scela does seamless integration of Omiture with WCS 7.

    Integration of Ominture with WebSphere Commerce by Scela offers

    Custom reports in Site Catalyst specific to the needs of WebSphere Commerce customers.

    • Shortened Implementation Time:In as little as 2 hours of time, the API can befully functionally with a sample store.
    • Standard set of analytics for WebSphereCommerce out of the box. Additional metrics can easily be added.
    Technical Specs:
    • Unique JSTL Taglibs to generateOmniture Page JS tagging.
    • The JSTL Omniture Framework is extensible. This allows website managers to collect more data on various pages for custom reports
    • Designed to work with WebsphereCommerce Dynacache.
    • Designed to work with WebsphereAjax Mini Cart.

    Scela with blend of their experience and expertise have integrated Omniture with WebSphere Commerce many times and have even done heavy customizations on top of out of box offering.


    Customers use the digital wallet to store, access, manage, and organize coupon assets. Typically, customers redeem or remove digital coupons from their digital wallet in the storefront before checking out. Digital wallets contain references to coupon definitions stored for promotions.

    One can change and extend the digital wallet implementation to suit your business needs. The digital wallet contains wallet items such as digital coupons by default. One can, however, customize digital wallets to contain and process custom data types.

    The following system context diagram illustrates the relationship between the digital wallet, the storefront and related components

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  • GIFT Registry

    • As per IBM, nearly two-thirds of consumers buy gifts from gift registries, both online and offline. Over half of gift registrants say it is important to manage their gift registries online.
    • IBM Gift Center for WebSphere Commerce a feature of WebSphere Commerce that provides a complete multi-channel gift registry solution. It can operate as a Web-only gift registry, integrate with an existing back-end registry system or stand on its own as a centralized cross-channel solution. It leverages the marketing and merchandising capabilities of WebSphere Commerce and provides integration points to your point of sale (POS) system, store kiosk, and scanning devices. Test the effectiveness of site content, marketing campaigns, navigation and other aspects of an e-commerce site to maximize sales and marketing effectiveness and identify new revenue opportunities.
    • Key features of WebSphere Commerce Gift Center
      • Support for multiple life events: Weddings, Birthdays, Baby
      • Private and Public Registries
      • Rich creation and management features for multiple co-registrants
      • E-mail announcements for guests
      • Completion program with seller defined discounts upon closeout
      • “Thank You” notes tracker
      • Kiosk and Web site user interface
      • In-store gift consultant tooling
      • Ability for gift givers to purchase an item for themselves and from the registry in a single checkout
      Benefits of Gift Center
      • Improved customer reach – registries act as “viral marketing”.
      • Increased revenue opportunities – gift givers often buy items for themselves while using the registry
      • Improved customer service through seamless registry interaction and service across channels
      • Reduced IT cost and complexity by consolidating all cross-channel gift registry processes on WebSphere Commerce
      • Reduced IT cost and complexity by using central server for call center and Web and reduced number of systems needing replicated catalog, customer, promotion and order data.

      Scela with blend of their experience and expertise have integrated WebSphere Gift Center many times and have even done heavy customizations on top of out of box offering from IBM depending on user requirement.


    Integration of WebSphere Commerce and SAP can be achieved in a WebSphere Commerce architecture based onsuch industry standards as Java technology, Extensible Markup Language (XML)and integration gateways, as well as emerging Web services.

    The most common integration scenarios for WebSphere Commerce are based on the following technologies:
    • Java Connector Architecture (JCA)
    • WebSphere MQ
    • Web services

    IBM WebSphere Application Server provides installable run-time JCA support.The administrative console in Advanced Edition supports J2EE connector (JCA)resource adapter configuration. Support for CICS® and IMS is available, alongwith third-party implementations for SAP

    The JCA interface by nature is synchronous communication. The application hasto wait for the reply from the other side of the communication. Thecommunication is point-to-point. There is no way to route the data to multipleapplications, only from WebSphere Commerce to SAP and vice-versa.


    WebSphere MQ (formerly known as MQSeries®) is the primary means ofmessage-oriented integration for WebSphere Commerce. You can configure theWebSphere Commerce messaging system to send and receive XML messagesthrough WebSphere MQ.When you use WebSphere MQ as the communication middleware, you haveseveral options to complete your integration solution with messagetransformation, message routing, and business process-level integrationfunctions.

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    We describe three different solutions based on WebSphere MQ messaging
    • Point-to-point MQ integration
    • WebSphere MQ Integrator based (called WebSphere Business IntegrationMessage Broker)
    • WebSphereInterChange Server based.

    The discovery tool is graphical user interface (GUI) driven and connects directlyto the SAP R/3 system. It extracts BAPI and RFC metadata from the SAP R/3. Business Object Repository. Then it imports the metadata directly into theWebSphere MQ Integrator Message Repository in the form of message sets.


    Inbound (to SAP R/3), the XML Bridge for SAP R/3 receives an XML (SimpleObject Access Protocol SOAP)) message through MQ, containing an RFC or BAPI instruction from WebSphere MQ Integrator. The bridge makes the corresponding native RFC or BAPI call into the SAP R/3 system. It processes the response from the SAP R/3 system. It converts it to an XML message and returns it to WebSphere MQ Integrator.Outbound (from SAP R/3), an SAP R/3 application sends a native RFC or BAPI call to the XML Bridge for SAP R/3. The bridge sends a corresponding XML(SOAP) message to WebSphere MQ Integrator in an MQ message. A response message is sent through MQ as XML (SOAP) back to the XML Bridge for R/3.The bridge translates this into a native SAP R/3 response. This response may be originated from within the WebSphere MQ Integrator broker itself or by transformation of a response from another EAI participant.The XML Bridge for SAP R/3 is a Java application that runs on any Java 2 platform run-time implementation.


    A Web service is an interface that describes a collection of operations that areaccessible through the network using standardized XML messaging. A Webservice is described using a standard, formal XML notation, called its servicedescription. The service description includes all the details necessary to interactwith the service, including message formats (that detail the operations), transportprotocols, and location. The interface hides the implementation details of theservice. This allows it to be used independently of the hardware or softwareplatform on which it is implemented and independently of the programminglanguage in which it is written.

    Scela with its niche technical expertise with WebSphere Commerce tightly coupled WebSphere Commerce and SAP.


    WebSphere Commerce Build and Deploy (WCBD) is the first tool aims to provide a standardized, ANTbased, build and deployment framework that is designed to satisfy most typical build and deployment needs, leaving only few configuration steps for a quick startup.

    Configuring and running the build process
    • Set up repository structure
    • Copy WebSphere Commerce libraries to build system
    • Set up source extraction Ant script
    • Configure build settings
    • Run build process
    Source extraction Ant script
    • Extracts files from a source code repository
    • Samples provided for
    Build process
    • Samples provided for
    • Log file
    • Build success/failure e-mail sent if configured
    • Output
    Deployment process

    Configuring and running the server deployment process
    • Install server deployment package
    • Set up static Web server assets deployment Ant script
    • Set up WebSphere Commerce configuration file synchronization Ant script
    • Configure server deployment settings
    • Run server deployment process
    Configure server deployment settings
    • Templates provided
    • Environment variables
    • Security sensitive properties
    • Deployment properties
    Server deployment process
    • Database
    • WebSphere Commerce EAR file
    • WebSphere Application Server configuration files
    • wcbd-ant.bat -buildfile wcbd-deploy.xml -Dtarget.env=target-env
    • Log file
    • Deploy success/failure e-mail sent if configured

    Scela has done seamless integration of CMS with WebSphere Commerce multiple times, which allows business users easily make changes to static changes and do deployment without following tedious and rigorous process of build and deploy.

    In addition to out-of-box offering of Open CMS Scela implemented complex Role Managements, Workflow and Access Control following subtle business rules.

    • The Direct Edit function
    • Structured content items
    • The WYSIWYG editor
    • Previewing modified content
    • Offline / Online workflow
    • Advanced link management
    • The Administration view
    • Module Management
    • Full text search engine
    • WebDAV integration
    • JSP integration
    • Integrated image processing
    • Platform Independent
    • Helps to reduce IT costs